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Group Travel Stays “All in the Family”




Orbitz Traveler Update ReportTM finds that trips

with extended families are driving group travel trend


CHICAGO, IL - February 6, 2008 – Estimated to reach approximately $90 billion in 2008[1], the leisure group travel market continues to be one of the fastest growing segments of the travel industry.  Orbitz (, furthering its commitment to keep travelers “A Step Ahead™,” takes a closer look at group travel in its quarterly Traveler Update Report, released today, to get a pulse on traveler behaviors driving this popular trend. The report also offers insider tips on how to best manage group travel challenges. 


Key Findings – Preferred Companions


The family vacation can make for lasting memories, and also for great comedy.  While some might associate stress with a family getaway, 50 percent of those surveyed say “extended family” is the group with whom they would most like to travel. Traveling with friends is the next most popular option for group travel, which is defined as traveling with five or more people. The top companions for group travel are as follows:


·         Extended family – 50%

·         Friends – 29%

·         Social group – 11%

·         Guys/girls only getaways – 6%

·         Groups where you meet new people – 4%


Type of Group Trips and Activities


Family reunions are always one of the favorite types of group trips, however The Traveler Update Report found that cultural-themed vacations are the most popular, with women preferring these activities more than men (45 percent versus 28 percent, respectively). Trips that center on a sporting activity were also popular, with more men than women preferring sports-related trips (27 percent versus 10 percent, respectively). The most popular group travel vacations, according to the Traveler Update Report are:


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