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New Sacred Rides Video - “Why We Ride” On YouTube



For Immediate Release

Sacred Rides, Premier Mountain Bike Adventure Company,
Explains “Why We Ride”
On New YouTube Video with Contest
TORONTO, July 15, 2013 – Sacred Rides, the company that helped pioneer singletrack mountain bike tours in 13 remote and exotic international destinations has posted a video on YouTube called “This is why we ride -- a celebration of mountain biking.”
The action-packed, three-minute film produced by Mike Brcic, owner of Sacred Rides ( headquartered in Toronto, asks fat tire enthusiasts from around the world: “Why do you ride?”  Their responses add up to a celebration of mountain biking detailing the many physical, emotional, and spiritual reasons that people mountain bike.
“It's already caused quite a stir within the biking community,” said Brcic. “The video garnered over 12,000 views in less than 48 hours!”
The video was created using photos, videos and quotes from mountain bikers around the world. “It is our celebration of the sport and we wanted to capture all the joy, freedom and deeper meaning behind why people mountain bike,” he said.
The video is being released in tandem with a contest to help it go viral.
Win a Mountain Bike Adventure Contest: From now until Aug. 10, 2013, anyone who views the video and then shares it on at least one other social media site can enter to win a free mountain biking trip in the Canadian Rockies (valued at up to $2,495). The winner may choose from Sacred Rides’ Rocky Mountain Rambler (for experienced mountain bikers) or their Ultimate Canadian Multisport Adventure (for beginner mountain bikers). People are instructed to go here to enter:
In August 2012 Sacred Rides ran a contest that asked riders to submit photos, videos and quotes about a trail or ride experience that really made them feel joyous and alive. The company received over 50 videos and 120 photos from enthusiasts in Europe, Asia, South and North America. ‘This is Why We Ride’ was then created by the crowd-sourced footage and material. See:
The YouTube video has also been posted on Sacred Ride’s recently enhanced website ( showcasing 13 international destinations, a new multi-sport trip program for beginner and intermediate riders, videos, gear, blog, current promotions and other helpful resources for mountain bikers.
About Sacred Rides
Ranked “#1 mountain bike tour operator on Earth” by National Geographic editors, Sacred Rides offers small-group, single-track mountain bike adventures and skills camps in 13 destinations worldwide. Historically known as the company for serious fat-tire fanatics, in 2013 the company has launched a new line of trips focusing on novice bikers who have little or no experience with mountain biking, with an infusion of region-dependent multi-sport activities. In all of its destinations Sacred Rides emphasizes responsible tourism that makes direct, meaningful contributions to local communities.
For More Information, Tour Itineraries and Reservations Contact:
Sacred Rides 1-888-423-7849 / +1.647.999.7955 / Website:

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Sample Twitter Post:
Mountain bikers from around the world created #WhyWeRide - the epic new video from @sacredridesmtb. Check it out
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