Taking Off: Travel Trends in 2013

09-12-2013

 

The editors at Best Hospitality Degrees decided to research the topic of:

Taking Off: Travel Trends in 2013

Nearly 8 in 10 Americans planned to take a vacation in 2007, but that was before the recession. And while not as many Americans will travel for leisure this year, let's explore the destinations, planning and habits of those who will.

When and Where

- 65% 
- Full-time employees who took or planned to take a vacation, down from 80% in 2007 
- What time of year do you prefer to take vacations? 
- Summer - 38% 
- Fall - 27% 
- Spring - 18% 
- Winter - 17% 
- What type of holiday would you prefer to take? 
- Beach holiday - 30% 
- Romantic holiday - 20% 
- City holiday - 12% 
- Outdoor holiday - 7% 
- Holiday at theme park - 7% 
- Food and wine excursion (winery tours, long dinners) - 4% 
- Gambling holiday - 3% 
- Other - 16%

Expensive Trips?

- $1,415 
- Average cost of family vacation 
- What those dollars go toward: 
- Transportation - 44% 
- Food and beverages - 23% 
- Lodging - 23% 
- Entertainment - 10% 
- 1 in 5 
- Workers say they can't afford to take a vacation 
- 1 in 3 
- Visitors to travel sites for whom price was the biggest barrier to not booking the trip

Is It Really a Vacation?

- 4 in 10 
- Managers say they expect their employees to check email while on vacation 
- 42% 
- Employees have canceled or postponed vacation plans because of work 
- How often do you check work email while on vacation? 
- Constantly - 6% 
- Regularly - 28% 
- Sometimes - 34% 
- Never - 32%

Making Plans

- 8 in 10 
- Travelers plan their trips online 
- Online travel sales by region 
- Region - 2010 - 2016 
- U.S. - $139,000,000,000 - $182,000,000,000 
- Europe - $118,000,000,000 - $176,000,000,000 
- Asia-Pacific - $44,000,000,000 - $131,000,000,000 
- Latin America - $8,000,000,000 - $34,000,000,000 
- Vacationers who use their mobile devices to search for travel information 
- 2009 - 8% 
- 2010 - 18% 
- 2011 - 31% 
- 2012 -38% 
- 89% 
- Vacationers watch travel videos online during trip planning

SOURCES

- http://www.thinkwithgoogle.com 
- http://www.emarketer.com 
- http://media.expedia.com 
- http://www.careerbuilder.com 
- http://www.bls.gov

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