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New York - November 25, 2014: This month, Inkaterra, Peru's leader in sustainable tourism, has published Señor de los Milagros (Lord of Miracles), a hardcover coffee table-sized book showcasing one of Peru's most sacred historical traditions.  


Written in both Spanish and English, Señor de los Milagros details the history behind this religious icon, showcasing rare archives and historical information alongside gorgeous full-spread color photography and some never-before-seen images (two of the book's images are pictured, at right and below).      


"Señor de los Milagros" is an image of Christ in a purple robe which is believed to have been painted in 1651 by a slave from Angola. It has survived to this day through major earthquakes and various attempts to destroy it, and over time has inspired a devout following in Peru. The image is currently housed in a church in Lima, and each October a procession - the largest in South America and one of the largest in the world - is held in its honor, bringing hundreds of thousands of followers, many dressed in purple robes, to the center of the city (as illustrated in the book's cover, above). This tradition is also celebrated across the globe, and in New York City a major annual procession takes place down Fifth Avenue out of St. Patrick's Cathedral.


Señor de los Milagros was released on November 6th at the Archbishop's Palace of Lima in the presence of numerous Peruvian dignitaries along with Inkaterra chairman Jose Koechlin, and has already made its way to the Vatican, where, during a recent visit, President Ollanta Humala presented Pope Francis with a copy.


Copies of the Señor de los Milagros book can be purchased by  


To learn more about Inkaterra, visit:  


Inkaterra is a Peruvian organization that celebrates 39 years of experience in sustainable tourism initiatives. It focuses on preserving and rescuing Peru's geography, nature, customs and cultures and sharing them with the world. Since 2011 Inkaterra holds the Rainforest Alliance Verification in Sustainable Tourism, the Relais & Châteaux 2013 Environment Trophy, the 2012 Tourism for Tomorrow Award for Conservation, the 2012 Green Choice Sustainable Tourism Award, the Latin American Travel Association's (LATA) 2012 Award for Sustainability and was second place honoree at the Educational Travel Community's (ETC) 2013 Responsible Tourism Showcase. In late 2014, Inkaterra will open Inkaterra Hacienda Urubamba, an 11-room contemporary hacienda-style hotel located in Peru's Sacred Valley of the Incas. The company currently operates Inkaterra Machu Picchu Pueblo Hotel, Inkaterra Reserva Amazonica & Inkaterra Hacienda Concepcion in the Amazon of Southern Peru, Inkaterra La Casona and one recently launched boutique hotels El MaPi in Machu Picchu Pueblo, under the more affordable brand 'byInkaterra.' Inkaterra has an alliance with the NGO Inkaterra Association (ITA) through which the company's profits are invested in research, conservation, educational and social development programs.

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