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Press Releases - The Traveler's Journal
Informative Press Releases for Travel
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Frommer’s® and Borders® Team Up to Revolutionize the Art of Travel Planning
02-29-2008(Hoboken, NJ) February 28, 2008 -- Customers at Borders stores will soon have an exciting travel planning tool literally at their fingertips. Frommer’s, the publisher of the best-selling travel guidebooks, has created the ‘Borders Trip Recommender’ for Borders’ new Travel Kiosk. The kiosk, which will feature a touch-screen display unit, has been installed in Borders’ concept store in Ann Arbor, Mich. and will be rolled out nationwide over the next several months. The Borders Trip Recommender consists of several digital travel information and planning tools that will allow customers who are in the travel section of the store to plan a dream vacation that matches their interests and budget, and get recommendations on great destinations around the world, as well as suggestions for guidebooks with more detailed information.
The Borders Trip Recommender prompts the user to enter information about the type of trip they’re dreaming about taking and provides customized destination recommendations. Customers can then click on one of the suggested destinations provided by the trip recommender to access relevant books, DVDs and other resources on that area selected by Borders’ Travel category buyers. To delve deeper into the details about a destination, customers can also access an extensive calendar of activities, including festivals, concerts and sporting events taking place in that locale. For customers who want to narrow their search to world’s most sought-after destinations, there’s the “Popular U.S. & International Destinations” feature, which provides access to accurate and candid Frommer’s data on more than 100 U.S. and international destinations simply by choosing the location on a world map, or by selecting a region, city or country from a series of pull down menus. Rounding out the myriad of travel planning resources available on the kiosk, there are also seasonal articles penned by Pauline Frommer exclusively for Borders customers. After they’ve completed their research, customers can even book their trip online right at the kiosk.
The Borders Trip Recommender was created by a team from Frommer’s, the leading guidebook and online travel publisher, and Whatsonwhen®, a leading provider of online travel products and services. “The travel kiosk is designed to provide unprecedented in-store access to a variety of travel planning tools and resources as well as expert recommendations on destination-specific books and other resources – so customers can research and plan the best trip possible” says Larry Olson, Vice President and Director of Marketing for Wiley, publisher of the Frommer’s and Whatsonwhen imprints. “We’re thrilled to offer such dynamic and forward-thinking travel planning tools that make the trip planning experience exceptionally smooth and easy.”
Borders will roll-out the travel kiosks in 13 additional concept stores that it plans to open nationwide in 2008 as well as in select superstores across the country.
About Frommer’s®:
The market leader in travel guides, Frommer’s has a guide for every type of traveler—from the sophisticated world traveler to the first-time student traveler on a tight budget. Frommer’s publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travelers who count on Frommer’s for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommer’s—the best trips start here. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. For more information, visit frommers.com. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley.
About Whatsonwhen®:
Whatsonwhen is a branded imprint of John Wiley & Sons, Inc. Whatsonwhen is the world’s leading provider of dynamic destination and events information. As well as publishing events information Whatsonwhen creates, designs, builds, operates and maintains websites for some of the world’s top travel brands, including British Airways, Hilton, and Travelocity.
About Wiley:
Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com.
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