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Virginia Tourism Dashboard April 2008


Virginia Tourism Dashboard
 eNewsletter for the Virginia Tourism Industry
April 2008 

President's Notes

As Earth Day 2008 approaches, VTC is preparing a major marketing push of Virginia Green - the state's effort to reduce the environmental impact of tourism and travel businesses.

According to a recent study, 58.5 million U.S. travelers (38%) would pay more to use travel companies that strive to protect and preserve the environment.

Virginia Green is the first step in helping businesses not only realize the cost savings associated with sound environmental practices but also in encouraging the expansion of those practices in their business-thus satisfying the discerning traveler.

If you are ready to go Virginia Green, here are three easy ways to get onboard.

  1. Work with your hotels, restaurants and attractions to get them registered as Virginia Green.  Click here to learn about the simple steps towards Virginia Green certification.
  2. Get your eco-tourism and outdoor recreation destinations listed on 
  3. DMOS - consider developing a Green Package or Getaway to include:  a stay at a Virginia Green facility, dining at a Virginia Green restaurant and environmentally-friendly activities (visit to park, hiking, biking, eco tour, etc.)

Thank you for your continued partnership as we work to market Virginia as a world-class, eco-friendly travel destination.

Alisa Bailey
Virginia Tourism Update   Tourism Dashboard
buttonLive Passionately with the 2009 Virginia Travel Guide
2009 marks the 40th anniversary of Virginia is for Lovers, one of the most recognizable tourism slogans in the world. You can participate in the 40th anniversary year by purchasing an advertisement or listing in the 2009 Virginia Travel Guide, the VTC's primary consumer fulfillment piece. The travel guide is printed in December, and the VTC will distribute 600,000 printed copies in 2009 and another 100,000 electronic versions of the guide.

For information about ad rates and sizes, contact Jo Diedrich at Leisure Publishing at 540-090-0052. For listing information, contact Jenny Dorsey at Leisure at 540-989-6138. For general questions, please contact Judy Watkins at VTC at 804-545-5563 or

button2008 VACVB Virginia Tourism Summit
The VACVB Tourism Summit & Annual Meeting is the association's event of the year. Over two days, the membership comes together for networking, information, education and celebration. The Tourism Summit & Annual Meeting is a great opportunity for DMO representatives to learn what products and services are available from the Allied members, not to mention the invaluable exchange of ideas and thoughts among other bureaus and organizations across the Commonwealth. The meeting will be held April 21 - 23, 2008 at the Omni Charlottesville in Charlottesville, VA. For more information visit

buttonNational Tourism Week
May 10-18 is National Tourism Week. VTC is preparing a tool kit for DMOs to help localities spread the word about the economic impact and importance of tourism in Virginia. The kit will include a sample news release, graphics, a sample letter to legislators and other helpful items. The kit will be completed on April 30. VTC will post the kit on and email directly to DMO Directors. If you have questions please contact Tamra Talmadge-Anderson, Public Relations Director at

buttonSales Leads Available
CRUSA Sales leads are available from the recent ITB Berlin, Germany trade show and a sales mission to Ireland & England. Contact Matt Gaffney at

Sales leads are also available from the American Bus Association Marketplace in Virginia Beach February 2-7, 2008. Contact Robin Mamunes at

buttonNew Photography Needed
Please send new photos of attractions, destinations, festivals & events, local restaurants and cuisine, outdoor recreation and other tourism-related activities to the VTC for possible inclusion in the 2009 travel guide and on

We prefer digital Tiff files with minimum 300dpi resolution and 8"x10" in size. Please do not upscale images to specified resolution and size. Send your photos on a CD or DVD to the attention of Judy Watkins, Publications Manager, and include a note stating the VTC has permission to use the photos in its marketing efforts. Questions? Contact Judy at 804-285-3816 or The deadline for VTC to receive your photos is July 4, 2008.

buttonWorkshop Opportunities
Building a Creative Economy in Southwest Virginia: Arts, Culture and Sustainable Development
An in-depth look at:
* Community Development and the Creative Economy
* Heartwood: Southwest Virginia's Artisan Gateway
* The Emerging Green Sector: Organic Foods and Ecological Forest Products
May 19 & 20, 2008 at the Southwest Virginia Higher Education Center in Abingdon, VA.
For more information please visit

The Entrepreneur Express Workshops are designed to provide information on available business resources and deliver practical, hands-on training covering key elements of business practice. Workshop segments include information on how to start and operate a business, grow an existing business, marketing strategies, financing and locating available resources. April events will be held in Halifax, Wytheville, Clarke County, Greene County, Botetourt, and Leesburg. For a complete schedule of dates and locations, click here:

For a complete list of upcoming wo
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