JAMAICA BRINGS HOT ACTION TO U.S. COLLEGE CAMPUS SCENE

KINGSTON, JAMAICA - October 18, 2007 - The Jamaica Tourist Board is on the road now in the U.S. with its high-profile promotion, JAMFEST Jamaica Spring Break Tour 2008, presenting inspired offerings to make next year’s Spring Break spectacularly memorable. Now through November 15, a brilliantly decorated van emblazoned with Jamaican imagery will visit college campuses across the U.S. providing material about Jamaica and the activities of Spring Break. The highlight is JAMFEST, the concert series that will rock Negril each Monday evening in March 2008, when Shaggy and Beenie Man headline a star-studded line-up.

Value-Added Packages for Spring Break
The U.S. tour presents an interactive Jamaican experience for students, introducing them to the destination’s unparalleled attractions, and a chance to win a trip to Jamaica. Details are offered about a range of weeklong Spring Break packages, brimming with value-added features and making JAMFEST 2008 irresistibly affordable for Caribbean music enthusiasts in the student population. Packages include transportation and admission to the weekly Monday-night concert. 

Expressing great enthusiasm, Jamaica’s Director of Tourism Basil Smith commented:  “The JAMFEST line-up of talent is going to be extraordinary. Jamaica is incontestably THE place to be for Spring Break 2008, and our specially designed packages make it wonderfully accessible. This is the ideal time for students from across the U.S. to learn why Jamaica is celebrated around the globe for its legendary music. And with offerings like these, it’s easy to see why Jamaica continues to be the premier Spring Break destination.”

Special Savings of US$50
As an added incentive, students who book a Spring Break trip to Jamaica through Student Travel Services (www.ststravel.com) or with Sunsplash Tours (www.sunsplashtours.com) will receive a special discount of US$50 off their trip.

Tour packages and details of the JAMFEST Jamaica Spring Break Tour 2008 can be found at www.springbreakjamfest.com. 

When + Where
Dates and locations for the JAMFEST Jamaica Spring Break Tour 2008 are:

·       October 18 - Towson University
·       October 19 - University of Maryland
·       October 20 - University of Maryland
·       October 22 - Georgetown University
·       October 23 - The George Washington University
·       October 24 - James Madison University
·       October 25 - University of Virginia
·       October 26 - Virginia Tech
·       October 27 - Virginia Tech
·       October 29 - Wake Forest University
·       October 30 - University of North Carolina
·       October 31 - Duke University
·       November 1 - East Carolina University
·       November 2 - The Ohio State University
·       November 3 - The Ohio State University
·       November 5 - Ohio University
·       November 6 - University of Kentucky
·       November 7 - Indiana University
·       November 8 - Indiana University
·       November 9 - Purdue University
·       November 10 - Purdue University
·       November 12 - Notre Dame University
·       November 13 - University of Western Michigan
·       November 14 - University of Michigan
·       November 15 - University of Michigan