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Montana Announces "Crown of the Continent" Geotourism MapGuide

04-15-2008

US/CANADA COLLABORATION SERVES TO HIGHLIGHT AND PROTECT THE REGION'S ENVIRONMENTAL, CULTURAL AND HISTORICAL ASSETS

Travelers seeking culturally authentic experiences and visually stunning, unspoiled places have a valuable new resource in a "Geotourism MapGuide" for the Rocky Mountain region surrounding Waterton-Glacier International Peace Park. This community-based map and its companion website: www.crownofthecontinent.net), developed by the National Geographic Society, Montana, Alberta, British Columbia and dozens of regional partners, highlights the Crown of the Continent region's distinctive environmental, cultural and historical character and points to ways that visitors and residents can sustain and enhance regional assets.

The Crown of the Continent region encompasses northern Montana, southeastern Alberta, southwestern British Columbia, as well as five tribal and First Nation reserves. It also includes two World Heritage sites: Waterton-Glacier International Peace Park, straddling the Montana-Alberta border, and Head-Smashed-In Buffalo Jump near Fort McLeod, Alberta.

"The objective of the MapGuide is to showcase the region's most unique points of interest and to tell the broader story of a remarkable landscape beyond borders," said Jonathan Tourtellot, director of National Geographic's Center for Sustainable Destinations and senior editor for the map. Montana Governor Brian Schweitzer also added that the map celebrates the region's great landscapes, friendly communities and fascinating cultural heritage. "Montana's great attraction is that we still offer experiences and values that have been lost in so many other places. It's been our pleasure to partner with National Geographic to celebrate the Crown of the Continent. We are committed to working with our local communities, visitors and Canadian partners to be good stewards of this very special place."

Geotourism is defined as "tourism that sustains or enhances the geographical character of a place its environment, culture, aesthetics, heritage and the well-being of its residents." A major 2002 Geotourism Study by National Geographic Traveler magazine and the Travel Industry Association of America found that at least 55 million American adults can be classified as "geotourists," a strong incentive for regions to protect and enhance natural and cultural assets for future visitors.

To receive a Crown of the Continent MapGuide, please contact us.
Montana Announces "Crown of the Continent" Geotourism MapGuide
pressroom.visitmt.com

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