ULTIMATE DAD AT THE SHORES RESORT & SPA

DAYTONA BEACH, Fla. -- THE SHORES RESORT & SPA, -- a spirited 212-room retreat and the only hip, luxury, boutique resort along Florida's entire Atlantic coast north of South Beach, offers a new program for the man of the house with the ULTIMATE DAD PACKAGE, starting at $389/per night* June 13-15. 

Men in need of a getaway free from the responsibilities of Fatherhood may enjoy everything from beach activities and golf options on two LPGA courses - the Champions course designed by Reese Jones and the Legends course designed by Arthur Hill to an outing at International Speedway or deep sea and freshwater fishing excursions and sailing expeditions. The Shores Resort & Spa quickly becomes a paternal paradise.

Greeted by a bucket of beer upon arrival and following a day filled with activities, the family guy pays a visit to Indulge, the rejuvenating spa at The Shores Resort & Spa, offering a multitude of signature treatments for the mind, body and soul. Perfect for dad, The Indulge Sports Massage, designed to facilitate joint mobility and flush toxins from sore muscles incorporates assisted stretching techniques for muscle relief and injury prevention.

To unwind, Dad spreads out in a king sized four-poster bed layered with luxury linens, tuning into a 42-inch flat screen television that allows for an evening of unquestioned remote hogging and endless channel surfing in an oceanview room. Late check-out on Sunday allows worn-out Fathers to sleep-in waking up to enjoy a classic steak & eggs breakfast for two at Azure. Following dining, Dads enjoy a late check-out with complimentary valet.

The Shores Resort & Spa is a beachfront boutique resort engaging luxury guests with a surprising Daytona Beach experience exemplifying detail in every aspect of guest stays. Providing the ultimate in luxury, service and personal pampering, The Shores is a fresh retreat with a fresh approach on the "World's Most Famous Beach."

For more information on the Ultimate Dad package call toll-free (800) 934-SHORES or visit www.shoresresort.com/holiday

* Package is inclusive of all tax, service charges and resort fee.

The Shores Resort & Spa is one of more than 30 independent, upscale and luxury hotels, resorts and golf clubs in the United States managed by Destination Hotels & Resorts, the fifth largest independent hospitality management company in the country. The company, headquartered in suburban Denver, Colo., features a portfolio of more than 7,000 guest rooms, 10 golf courses and 12 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Washington, D.C., Houston, Denver, San Diego, Santa Fe, Aspen, Austin, Phoenix, Portland, Palm Springs, Maui and Lake Tahoe. For more information on the properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com.

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