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Appian Line:
It’s about family, tradition and great customer service
Appian Line was started in 1943 by Lido Galli, after having returned from Ethiopia and Libya, as a cargo company that mainly transported raw materials within Italy. After a successful launch, Galli established the operation of tour busses in 1946. Business grew by 1950, which was declared as a “Holy Year” by the Catholic Church, putting Appian Line at a great advantage because of the many activities that took place that year in Rome that needed Appian Line’s services. |
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In 1969, with the dynamic management of Lido’s sons, Paolo and Piero, the Galli family bought Appian Line. At the Galli brothers’ helm are highly professional staff guaranteeing clients the best service at the right price.
There is a strong sense of family with Appian Line. Galli said, “First of all, it is tradition. My father comes from a region called Emilia Romagna, which is known for its very hardworking people. My father started to work at a young age, and he has instilled a legacy of hard work to his children. Forty years later, the company that he built is still around and we are hoping to be around for a long time.”
Appian Line today offers a wide array of tour programs, with rates beginning at 689 euros (US$1083) for an all-inclusive four-day tour. For a complete listing of the company’s very diverse products, log onto www.appianline.it.
Appian Line probably owns an 80 percent share of the market, according to Piero Galli, Appian Line’s executive vice president. Tour operators can trust in the Appian Line brand, which is one of the many reasons why the Rome-headquartered company has succeeded over the years.
Key markets for Appian Line include the United States, Canada, Australia, England and the Middle East. However, “We are trying to lure more China-, India- and Spanish-speaking countries,” the Appian Line executive vice president said.
He acknowledged that the general situation is affecting most of the market. “The North American market, especially the US, is not doing too well,” he said. “We are trying to be steady in our numbers.”
Appian Line has taken steps to address climate change. For one thing, the Rome-headquartered company is now encouraging walking tours to minimize the use of their tour buses. “By walking, we are allowing our clients to see the city [Rome] in the right way and that way the use of the coach bus is much less,” said Galli.
According to him, Appian Line has also taken the necessary step to meet the national regulation for standard emission called Euro 2-3-4, whereby a level 4 emits the lowest carbon dioxide, level 3 being the middle, and 2 being the highest level of CO2 emission. “We now have 50 percent Euro 4 buses and 50 percent Euro 3 buses,” Galli said. “We are buying two new buses every year to eliminate Euro 3 buses.”
Not afraid to adapt to the current conditions of the industry, Appian Line over the last 40 years has developed into one of leaders in the Italian market industry.
Appian can be found online at www.appianline.it
Appian Line is represented in the United States by an Illinois-based company called TourCrafters ( www.tourcrafters.com ) >> more >> | |
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