Orbitz Launches New Golf Travel Site

10-31-2007

 

CHICAGO, IL – October 30, 2007 – Orbitz (www.orbitz.com), keeping travelers “A Step Ahead™,” knows when it comes to travel enthusiasts, few are as passionate as those who plan vacations around quality time on the golf course.   And Orbitz is now making it easier for golfers to plan and book trips with the launch of its new golf travel site, http://golf.orbitz.com, and a strategic alliance with GOLF.com.

 

Through the partnership announced today, Orbitz’ golf site features a variety of content direct from GOLF.com including course descriptions, travel features, instructional tips and much more.  The golf travel page is the latest for Orbitz, continuing its heritage of catering to segments of the travel market including family (http://family.orbitz.com),  racing (http://racing.orbitz.com), eco-travel (http://eco.orbitz.com), business (http://roadwarrior.orbitz.com) and many others. 

 

“Our alliance with GOLF.com brings together true and trusted experts in the golf industry with our leading online technology to offer an exceptional golf travel booking portal,” said Randy Wagner, chief marketing officer, Orbitz Worldwide.  “Whether you’re a weekend duffer or a hard-core golf enthusiast, our goal is to offer an unparalleled travel experience with golf as the focal point.”

 

The online home of the Sports Illustrated Golf Group and GOLF Magazine, GOLF.com will provide the following content to the Orbitz golf site:

 

Ø      Access to the GOLF Top 100 courses list

Ø      Course descriptions

Ø      Regular “Ask Traveling Joe” feature

Ø      Links to GOLF leaderboards and picture galleries

Ø      Lesson of the month and links to other instructional content

 

“In partnering with Orbitz, GOLF.com and GOLF Magazine are able to work with a leader in the online travel industry and the travel home to millions of golfers,” said Kenneth Fuchs, VP, GM of GOLF.com.  “The opportunity to provide Orbitz with a robust content solution for their new golf site provides us access to those golf enthusiasts to further extend GOLF.com's leadership in bringing news, scoring, and service content to all golfers and golf fans.”

 

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