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ORMOND BEACH, FL (March 2, 2009) – Bruce Rossmeyer’s Destination Daytona, home of the World’s largest Harley-Davidson® dealership, kicked off Daytona’s famed Bike Week with an unveiling of the one-of-a-kind life size Harley-Davidson® “Elvis Presley on a Motorcycle” bronze sculpture, by world-renowned sculptor Jeff Decker, on February 28, 2009.

“As part of the Harley-Davidson® family, we are proud to have Jeff Decker on board to commemorate this iconic relationship between the king of rock-n-roll, Elvis Presley, and Harley-Davidson®,” said Bruce Rossmeyer, CEO of 15 Harley-Davidson locations including the World’s Largest Harley-Davidson Dealership at Destination Daytona.  “Elvis Presley on a Motorcycle will forever remain at the doors of Destination Daytona – a tourist attraction for some, a historic work for others, and a true icon in bronze for all.”

More than 2,000 Harley-Davidson® and Elvis Presley enthusiasts alike joined Bruce Rossmeyer and the officially licensed Harley-Davidson® artist, Jeff Decker, at the historical unveiling. This one-of-a-kind sculpture will remain at the entrance of Destination Daytona as a constant welcome to visitors and an ever-lasting tribute to the King of Rock and Roll, Elvis Presley, from the King of Harley-Davidson®, Bruce Rossmeyer.

 The life-size sculpture is an exact replica of Presley’s original 1956 Harley-Davidson® KHK motorcycle.  As history was revealed, the KHK was Presley’s first major purchase with his new founded fame and earnings. To ensure an exact duplication, Decker worked with a live model atop a Harley-Davidson® motorcycle in the traditional lost wax casting process. With the addition of stainless steel accents, Decker was able to bring the sculpture to life and reveal the dynamic contrast in colors and textures in striking detail.  To conclude the process, Decker then welded the Elvis statue atop the motorcycle to produce the overall sculpture that stands approximately 5 feet tall, spans 7 feet in diameter and weighs approximately 1,000 pounds.

Long before Decker became the exclusive officially licensed sculptor for Harley-Davidson® he sought to immortalize, in bronze, early American racing and rock-n-roll.  Jeff Decker’s artistic ability far exceeds his mechanical talent, yet his works speak for themselves.  What he calls a studio, most would refer to as a museum with a vast library and a small collection of motorcycles including two Crockers and a Cyclone. 

Bruce Rossmeyer currently owns 15 Harley-Davidson® locations, including the famed Ft. Lauderdale and Daytona Beach locations. In 2006 Destination Daytona opened as the World’s largest Harley-Davidson dealership (Ormond Beach). In January 2007, the new Graceland® Harley-Davidson location opened in Memphis, TN on the property of Graceland and in 2006 Southern Thunder Harley-Davidson opened in Horn Lake, MS.  At the Harley-Davidson® dealerships owned by Bruce Rossmeyer, the dealers are the lifelines to the customers.  Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road.  Bruce Rossmeyer, the World’s Largest Harley-Davidson dealer is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. For more information, please call (386) 671-7100 or visit



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