CURAÇAO’S TREASURE HUNT SITE REGISTERS OVER 130,000 TRAVELERS IN 28 DAYS

04-16-2009

 

The possibility of taking one of 70 free trips and a chance to win a half million dollars a hit with U.S. travelers

 

Willemstad, Curaçao – April 15, 2009 – In just four weeks, the island of Curaçao’s Treasure Hunt microsite, Curacaotreasure.com has registered an unprecedented 130,000-plus U.S. and Canadian travelers. The numbers exemplify the incredible excitement and enthusiasm that has engulfed this campaign that has already awarded 22 of 70 free trips to the island.

 

When launching the campaign, Curaçao promised to put vacations back into the reach of the ordinary consumer; consumers’ embrace of this awareness building campaign proves the time could not have been better for this promotion. With so much grim news in the headlines, Americans needed to take a break and the island of Curaçao has provided one.

 

The campaign launched on March 16^th via the dedicated website www.Curacaotreasure.com. U.S. consumers who visit the site through May, 23, 2009 will learn more about Curaçao and its “hidden treasures,” and have the opportunity to enter to win a free trip for two, awarded daily.  Plus, 10 finalists will be chosen at the end of the campaign to travel to Curaçao and participate in an actual treasure hunt for a grand prize of half a million dollars.

 

“In these tough economic times, the island of Curaçao is actually doing well,” says Brenda Benjamin, Director of Marketing, at the Curaçao Tourist Board. “The Hidden Treasure Campaign is our little island’s way of a providing a big bailout for U.S. travelers.  It is also our strategy to build awareness of Curaçao in the marketplace and make the island more accessible to Americans – we could not be hitting the market with this campaign at a better time.”

 

The Curaçao on-Island Treasure Hunt will be a comprehensive island-wide event that will allow Curaçao to showcase its many hidden treasures to the international community expected to be on-hand for the Hunt that will take place this summer.  Participating finalists will have the opportunity to experience the island’s many “treasures,” bringing them one step closer to the grand prize.

 

Curaçao tourism officials say the on-island Hunt will be an opportune way for American travelers to become more familiar with Curaçao, often referred to as the Caribbean’s hidden treasure because of its exquisite beaches, remarkable history and the capital Willemstad’s distinction as a UNESCO World Heritage site.

 

The Curaçao Treasure Hunt is being supported by a print, online and television ad campaign. To learn more, visit www.Curacaotreasure.com.

 

ABOUT CURAÇAO

With its pristine dive sites, secluded beaches, championship golf course and rich local cuisine, Curaçao offers a little something for everyone – from the adventure traveler to those who simply want to unwind (and enjoy its perfect climate). Curaçao boasts an eclectic mix of history, culture and heritage welcoming visitors to this unique island paradise. 

 

For more information about Curaçao and to receive a free destination DVD,
click here, call 1-800-3-CURAÇAO (1-800-328-7222), or visit www.Curacao.com .

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