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Converting Web Surfers to Wave Surfers



 The OCeanfront Launches "Travel 2.0" Program, Bringing Tips and News on Coastal Orange County to Web-Savvy Travelers

New social media foray continues The OCeanfront’s tradition of innovation and mission to be a one-stop travel resource to the magnificent Orange County, Calif. coast

Orange County, Calif. (June 15, 2009)—A pioneering alliance of would-be competitors who have allied for the greater good are taking another leap forward in providing valuable trip tools for beach-loving travelers. The OCeanfront—an elite collection of luxury resorts, shopping plazas, and visitors bureaus from four Orange County coastal communities—have launched ―Travel 2.0,‖ a unified effort to provide Internet-savvy travelers with superior online travel tools, tips and insider information about the Orange County coast. ―We founded The OCeanfront five years ago to be a resource for luxury travelers, meeting planners and travel professionals,‖ says OCeanfront chairman, Blaise Bartell, describing how the OCeanfront’s competing organizations came together. ―With online booking now far outperforming the total travel market, we decided the best way to offer travelers a convenient and comprehensive planning source was by tapping into the array of social media tools now available.‖ The effort to enhance The OCeanfront’s online travel suit is being led by McCue Marketing Communications, a public relations firm specializing in cross-platform communications strategies for the travel, tourism and hospitality industries. Key initiatives include the launch of:

The OCeanfront News Blog, containing tips and news to help travelers become an expert on the Orange County coast <>

OCeanfront TV, a video web-isode series available on and YouTube covering coastal Orange County’s best-kept travel secrets, dining hot spots, shopping favorites, and luxury resort accommodations and amenities

Revamped Website, highlighting coastal events and activities, special offers, The OCeanfront Newsletter, and an interactive destination map

Social Networks including a Facebook Page <> with photos, event listings, news, and links to learn more about the OCeanfront members; and a Twitter feed @OCcoastguru engaging followers with news, special offers and insights

―mbracing The OCeanfront’s Travel 2.0 initiative has allowed Montage Laguna Beach to expand our reach, as well as enhance the travel experience for our guests,‖says Sue O’Shea, marketing director of Montage Laguna Beach, an OCeanfront member. ―e are excited to help our visitors obtain an insider’s glimpse into the fabulous Orange County coast before they ever set foot on the sand.‖

Visit to explore The OCeanfront’s newly enhanced website and social media initiatives. For more information, quotes, or images from The OCeanfront’s member properties, please contact Michelle McCue at or (213) 985-1011.

About The OCeanfront

The OCeanfront is a destination alliance comprising Orange County, California’s four magnificent coastal communities: Huntington Beach, Newport Beach, Laguna Beach and Dana Point. This stretch of Southern California coastline is home to some of the world’s most breathtaking beaches, award-winning resorts and spas, superior restaurants, championship golf, distinguished cultural events and venues, abundant outdoor activities, world-class shopping and much more. The OCeanfront alliance consists of eight hotels and resorts – The Balboa Bay Club & Resort; Hilton Waterfront Beach Resort; Hyatt Regency Huntington Beach Resort & Spa; Island Hotel Newport Beach; Montage Laguna Beach; The Ritz-Carlton, Laguna Niguel; Surf & Sand Resort; and The Resort at Pelican Hill. Other members of The OCeanfront include the Fashion Island and South Coast Plaza urban shopping retreats, and the Anaheim/OC Visitors and Convention Bureau, Dana Point Visitors Bureau, Huntington Beach Marketing & Visitors Bureau, Laguna Beach Visitors & Conference Bureau, and Newport Beach Conference & Visitors Bureau. For more information, call (213) 985-1011 or visit

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