Red Roof® Makes ‘Cents’ Out of Recession with 1 Cent Room Rate Event

08-05-2009

PENNY PINCHING JUST GOT A WHOLE LOT EASIER FOR RED ROOF’S REDICARD® MEMBERS

 

 

COLUMBUS, Ohio – Aug. 3, 2009 – An affordable getaway is just one cent away when travelers choose Red Roof®, a leader in economy lodging. The company announced today that members of RediCard®, Red Roof’s loyalty program, will soon receive an exclusive sneak peek of the Red Roof locations that are offering one-night-stays for only one penny per night.

 

 “In this economy, we understand that consumers have been forced to rethink their vacations and by joining RediCard they will be the first to know where they can get away for just one cent for a one night stay,” says Marina MacDonald, Senior Vice President, Sales & Marketing, Red Roof. “Our special one cent room rate event is our way of saying thank you to our loyal and future customers for choosing Red Roof this summer, and letting travelers know that they don’t have to break the bank to get away.”

 

RediCard members will get the inside scoop 48 hours via email before the general public, which is a big advantage says MacDonald. “RediCard members will be able to book their travel in advance at Red Roof properties offering one cent room rates because they’re sure to fill quickly once the information is released to the general public,” she adds.

 

In addition, RediCard members will be on a fast-track for reservations via a dedicated toll-free number and they will receive express check-in, complimentary room delivery of USA Today, priority room requests and free faxes, along with a generous rewards program for free room nights, Delta SkyMiles® and T-Mobile® HotSpot® 1-day prepaid cards.

 

To join RediCard, and be the first to hear about Red Roof’s best deals, travelers can visit redroof.com. 

 

About Red Roof®

Red Roof® is a leader in the economy hotel market with both franchise and corporate-owned properties, serving millions of guests each year.  The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price.  With coast-to-coast locations, Red Roof will feature Smart-by-Design®, value-added amenities that are simple and economical, yet meet the needs of Red Roof’s most frequent guests.  Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities.  The Columbus, Ohio-based company has more than 4,500 employees.  For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

 

 

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