THE PIERRE CREATES THE GIN-GIN TO CELEBRATE "FASHION'S NIGHT OUT-NYC" ON SEPTEMBER 10

Kick off Fashion Week by Kicking Up Your Heels at Two E, The Pierre's New Bar/Lounge

NEW YORK (August 13, 2009) - Slip on your fiercest heels and slip into Two E for a refreshing new cocktail, the Gin Gin: fresh cucumber juice, fresh mint, Hendrick's gin, and Canton Ginger liqueur garnished with a cucumber wheel. As with all Two E's cocktails, the price is $14 and includes hors d'oeuvres of shaved Reggiano Parmesan cheese, Niçoise olives and crispy chips.

Two E's head bartender, Jesse Torres, created the cocktail in homage to Fashion's Night Out* the first evening of Fashion Week and a global initiative to promote retail and celebrate fashion in 14 fashion capitals around the world. The Pierre sits at the crossroads of Manhattan's shopping meccas, Fifth Avenue and Madison, where stores participating in Fashion's Night Out will stay open late to showcase engaging and entertaining in-store events. Stop by Two E (open till 1 am) on September 10 and order the refreshing cucumber-mint Gin-Gin and we'll gift you with the recipe and a take-home sampler so you can recreate the drink at home.

* American Vogue has joined with NYC & Company, The City of New York and The Council of Fashion Designers of America to create Fashion's Night Out with retailers offering inventive window displays, limited edition items, makeovers, and model and celebrity appearances. For more information, visit http://www.fashionsnightout.com/.

About The Pierre
The Pierre, on Fifth Avenue overlooking New York's Central Park, first opened in 1930. The iconic hotel with 189 guestrooms, including 49 suites, was acquired by Taj Hotels Resorts & Palaces as the luxury chain's U.S. flagship in 2005. The Pierre, a member of Leading Hotels of the World, re-opened June 1, 2009, following a $100 million renovations program to update all guestroom interiors and add a new destination bar, Two E. Rates begin at $895. To book reservations, please call 1-800-743-7734 or visit http://www.tajhotels.com/pierre/.

About Taj Hotels Resorts and Palaces
Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest groups of hotels, comprising 64 hotels in 45 locations across India with an additional 15 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Rajput palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, has recently completed the centenary of its landmark hotel, The Taj Mahal Palace and Tower, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house. For more information on Taj Hotels Resorts and Palaces: www.tajhotels.com.

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