ENJOY 'A MAD AFFAIR AT THE PIERRE' FROM $1,150 PER NIGHT

Experience A Night to Remember on New York's Central Park
Inspired By the Hot Hotel Suite Romance on Hit AMC Drama, 'Mad Men'

NEW YORK, NY -- (October 9, 2009) - Captivated by the on-screen passion of characters Duck and Peggy as their relationship takes a romantic turn in Duck's hotel suite at The Pierre in season three of Mad Men, the hit TV show that portrays the 1960s Madison Avenue advertising scene?

You can experience your own memorable romantic evening at the elegant hotel on New York's Central Park with "A Mad Affair at The Pierre" that includes:

• One night in luxurious suite accommodations, one of 49 that the hotel offers that are fresh from a $100 million renovations program
• A bottle of Champagne upon arrival
• Your choice of light plates to share and cocktails for two in Two E, the hotel's glamorous new destination lounge and bar, or an intimate in-room evening featuring drinks and comfort food from 24-hour in-room dining
• A boxed set of Mad Men DVDs from seasons one and two to enjoy on your suite's Bose Home Theatre System and again at home
• Priced beginning at $1,150, inclusive of dining credit of $150 for Two E or In-Room Dining; subject to availability through December 31, 2009

Retro attire is encouraged to set the right mood. The gift of a signature Hermès scarf as a romantic memento is up to you. Note to gentlemen: The Hermès boutique is mere blocks away, fittingly on Madison Avenue. You may add a personal gift card message or opt to go with Duck's thoughts of "Elegance and Success." If she's the boss of you, consider that Friday, October 16, is National Boss' Day.

Scarf or no scarf, it's guaranteed to be a night to remember. To reserve, please call 1-800-743-7734 and request A Mad Affair at The Pierre.

About Mad Men
Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell. Since its debut, the series has garnered an Emmy® Award for Outstanding Drama Series; two Golden Globe® Awards for Best Television Drama Series; a Peabody Award; a Producers Guild Award; two Writers Guild Awards; AFI Awards for one of the Top 10 Outstanding Television Programs of 2007 and 2008; both the 2008 BAFTA Award and Royal Television Society Award for International Program; and four Television Critics Association Awards, including Program of the Year. Returning for its third season, the world of Mad Men is moving in a new direction -- as the business world and the private life of Don Draper become complicated in new ways. The show airs Sundays on AMC. www.amctv.com/originals/madmen/about/

About The Pierre
The Pierre, on Fifth Avenue overlooking New York's Central Park, first opened in 1930. The iconic hotel with 189 guestrooms, including 49 suites, was acquired by Taj Hotels Resorts & Palaces as the luxury chain's U.S. flagship in 2005. The Pierre, a member of Leading Hotels of the World, re-opened June 1, 2009, following a $100 million renovations program to redesign all guestroom and bath interiors and add a new restaurant, Le Caprice, and a new destination lounge and bar, Two E. For reservations, please call 1-800-743-7734 or visit www.tajhotels.com/pierre/.

About Taj Hotels Resorts and Palaces
Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest groups of hotels, comprising 65 hotels in 48 locations across India with an additional 15 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, South Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Rajput palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, has recently completed the centenary of its landmark hotel, The Taj Mahal Palace and Tower, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house. For more information on Taj Hotels Resorts and Palaces: www.tajhotels.com

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