Preferred Hotel Group™ Launches Sterling Design™

Style Is Easily Identifiable With New Brand Designation

CHICAGO – Dec. 3, 2009 – Preferred Hotel Group^™ has announced the launch of Sterling Design^™, a special designation within the established Sterling Hotels brand, offering guests chic style and sophistication that’s accessible for any budget.

Sterling Design will showcase a collection of contemporary, design-led properties, each created to appeal to the savvy holiday planner as well as the discerning business traveller.

With a tagline of “As Individual as You,” Sterling Design will boast hotels and resorts from across the globe offering something for every guest.  Characteristics of the new designation include contemporary architecture, sleek and understated guestrooms featuring the latest technology, a hip bar, lounge or restaurant, and a high standard of service.  These properties will offer customers good local value teamed with great location and amenities.

Preferred Hotel Group is excited to announce the newest members to receive this special designation.  Properties include The Fleming, a chic, urban hotel located in Hong Kong’s Wan Chai district; the modern design mecca, Mon Hotel, situated in Paris’s 16^th arrondissement; and Hotel Urbano, a stylish Miami boutique hotel located near South Beach, opening in December 2009.

John Ueberroth, chairman and chief executive officer of Preferred Hotel Group, commented, “As an extension of Sterling Hotels, the new Sterling Design designation caters to the savvy international traveller who still has value at the top of their agenda but is not willing to skimp on style.  The range further extends our target customer base, allowing those looking for style at the right price to enjoy even more offerings from Preferred Hotel Group.”

Preferred Hotel Group will continue to identify and sign properties with unique style and individuality to the new designation over the coming months. Sterling Design’s web site is live and more information can be found at www.sterlingdesignhotels.com; A directory will be available in early 2010. 

Sterling Design members include:

• The Fleming Hotel, Hong Kong, China
• Mon Hotel, Paris, France
• Angelo Design Hotel, Munich, Germany
• Hotel Florida, Lisbon, Portugal
• Royal Palm Tower, Sao Paulo, [Back to Press Releases Main]