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LOVELOCK, Nev. (Nov. 20, 2007) – This Valentine’s Day, lovers can celebrate an anniversary of a different sort…but one that is no less romantic than their own.   The city of Lovelock, Nev., located 103 miles east of Reno on Interstate 80, is celebrating the second anniversary of Lovers Lock Plaza, a one-of-a-kind attraction where lovers can fasten a lock to a never-ending chain to symbolize their everlasting love.  Since its inception, lovers from around the country and even across the globe have come to Lovelock to lock their love forever, joining part of an age old Chinese custom revised into Nevada tradition.


“As the nation’s only love-locking destination, Lovelock has seen an increase in visitors coming to the small town over the last two years with the primary purpose of locking their love for eternity,” said Kirsten Hertz, operations manager for the Greater Pershing Partnership.  “Viewed as the perfect romantic gesture, couples have even planned destination weddings in Lovelock, first tying the knot then locking their love.”


Lovelock’s “Lock Your Love” tradition is borrowed from China, where for decades, lovers place a lock upon an “endless chain” along the Great Wall in the Yellow Mountains and elsewhere.  The love locking tradition is also alive in Italy, with lovers affixing locks to the Ponte Vecchio and Ponte Milvio and throwing the keys into the Arno and Tiber rivers. 


“Lovelock has adopted this unique tradition and really made it its own,” notes Hertz.  “Here, once a couple locks their love on the chain they often throw away the key, thus locking their love, and souls, forever.  Some couples choose to keep their keys as a way to cherish their commitment.  It really is a romantic and fun gesture for couples looking to express their admiration in a new and unique way.”


Adjacent to the Pershing County Courthouse, Lovers Lock Plaza features a series of green posts connected by chains and lovers’ locks.  The peaceful location in the heart of town is easily accessible several blocks north of the interstate exit.  Businesses in the community support the tradition by selling locks that can also be engraved locally with lovers’ names or a special message.  Lovers are encouraged to bring their own locks as a way to personalize the experience.


The town of Lovelock also has several chapels and churches for wedding ceremonies, along with numerous lodging options and various attractions and amenities to enjoy during the first hours or days of wedded bliss.  For more information on Lovelock, Nevada, and the Lovers Lock Plaza, contact the Greater Pershing Partnership at 775-273-7213 or visit


The city of Lovelock is located off Interstate 80 in central Nevada and serves as the gateway to “Nevada’s Cowboy Country.”  With a population of just over 2,300, the town is home to numerous historical sites and unique locations including Lovers Lock Plaza, the nation’s only love-locking destination.  Lovelock also serves as a base camp for adventure and activities including fishing, hunting, boating, hiking and geo-caching. 



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