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Trusted Adventures Members Stir Families To Experience New Worlds, Joyful Tears


Multi-Generational Travel Is Growing Trend For North America‚s Leading Alliance of Active Travel Experts

Coeur d'Alene, ID, March 11, 2010 ˆ Trusted Adventures, an alliance of seven award-winning, owner-operator active travel companies, speaks directly to multi-generational families when it comes to opportunities to experience new worlds and joyful emotions.
„Trusted Adventures companies are adept at recognizing varied components of a family group, be they kids, uncles, grandmas, parents and others who invariably end up mixed into a family stew bubbling with age-specific expectations of what an adventure vacation should be,‰ said Brad Moss, executive director of Trusted Adventures with tour itineraries embracing the entire globe.
Many of the over 400 itineraries found on the alliance website ( either encourage or are specifically designed for family participation, said Moss, with some alliance members reporting that multi-generational family bookings account for 70 percent of their total business.
Moss cites the successful utilization of social media such as Facebook and Twitter as one of the reasons members have seen growth in family bookings. Trusted Adventures members are able to cross traditional channels of marketing, reach varied age groups and deliver real-time information, vacation stories and inspiration by encouraging past guests and fans to join the conversation, share and make personal recommendations.
„It‚s one thing to have a parent write us about how much their family enjoyed a trip; it‚s another world to have little Johnny posting to his Facebook page and Tweeting about seeing a lion or getting white knuckles rafting a river. Then word and images spread exponentially,‰ said Moss.
He cited one emotional post from a family member from Virginia: „I am a 15 year-old girl and I had doubts about doing a rafting trip for five days in the middle of nowhere without the comforts of home like a toilet, etc. But I came out of the canyon crying because I had the most fun of my life!!!‰
„Providing a platform for families to talk to other families and share experiences, recommendations and cautions helps us transcend old forms of promotion with new, reality marketing,‰ claims Moss.
See: for more guest comments and a sampling of popular family adventures from the members of Trusted Adventures.
Family-specific itineraries offered by members of Trusted Adventures range from just two days rafting or mountain biking in the American West to over two weeks on culturally immersive expeditions and safaris in Asia, South America and Africa. While all member companies offer set departure dates for pre-packaged, small group tours, most offer the option to put together custom-designed, family-specific dates and itineraries.
Please visit the Trusted Adventures‚ Facebook Fan Page located at You can also sign up to follow alliance Tweets at:
About Trusted Adventures
Recognized worldwide for uncompromising quality, exceptional guest care and sustainable travel ethics, the Trusted Adventures alliance is a partnership of seven distinguished, award-winning companies; Austin-Lehman Adventures, Wildland Adventures, Western River Expeditions, Myths and Mountains, The Wayfarers, ROW Adventures and Great Alaska International Adventure Vacations. United under a common mission to provide authentic, transformational travel experiences, Trusted Adventures offers the world‚s finest collection of active vacations showcased online in a richly textured, easy to use website:
The alliance helps individuals, families and groups find active walking, rafting, cycling and trekking trips throughout the Americas, Europe, Asia, Australia and Africa. With a Trusted Adventures company you travel with the experts on carefully crafted itineraries designed to enrich your experience while preserving our planet and its cultural heritage.
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