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Swire Hotels Introduces “You’d Be Much Better Here”
Social Media Campaign
 
HONG KONG (December 19, 2011) – Swire Hotels is delighted to share an animation from its social media campaign, featuring their properties in Beijing, Hong Kong and the United Kingdom, capturing the carefree spirit and freedom of travel. The animation creatively showcases the wonderful feelings of travel and stay, whether it’s for work or for play, mixing whimsical moments with delicate details from each hotel that seek to create a unique experience for all guests.
The soundtrack “Where you go” is by indie New York band Au Revoir Simone - an electronic dream pop band from Williamsburg, Brooklyn and the lyrics embody the sense of je ne sais quoi, embarking on new journeys and discovery.
Complementing the tongue-in-cheek campaign is the Swire Hotels’ “You’d be much better here” blog giving regular updates on interesting events and hot off the press happenings, featuring personalities from both within the hotels and in the fields of art and design, travel, food and wine in Beijing, Hong Kong and Cheltenham. Additionally, the blog features news and fabulous snippets from all over the world.
About Swire Hotels
Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a characterful experience for travelers who seek individuality, style and personalized service.
The Opposite House, Beijing, opened in 2008 and was followed by The Upper House, above Pacific Place, Hong Kong, in October 2009.
Swire Hotels opened a 345-room lifestyle business hotel called EAST, Hong Kong in Hong Kong's Island East, on January 25, 2010. EAST, Beijing with 369 rooms, located within INDIGO in Jiangtai, will open in 2012.
Swire Hotels has launched a new collection of locally inspired and stylish hotels in the heart of great British towns and cities called Chapter Hotels. The first hotel in the collection, The Montpellier Chapter, opened on November 29th in Cheltenham. The second Chapter Hotel will open in Exeter in 2012. www.swirehotels.com
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