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ExperiencePlus! Bicycle Tours Hosts 40th Anniversary Celebration Ride


 ExperiencePlus! Bicycle Tours Hosts April 28-29, 2012

40th Anniversary Celebration Ride in Hometown, Fort Collins, CO


FORT COLLINS, CO, Jan. 18, 2012 – ExperiencePlus! Bicycle Tours in 1972 was the first North American company to offer bicycle tours in Europe ( This April they bring their cyclist-pleasing formula for fun to their hometown of Fort Collins, CO, to celebrate the company’s 40th anniversary.


On April 28 and 29 this 40-year-old company will engage guests in two days of cycling that begin on day one with a 60-mile ride up to Horsetooth Mountain Park and a downhill into Eden Valley followed by a local brewery tour before a birthday dinner celebration and overnight at the Armstrong, a 1923 Historic Landmark Hotel located in Old Town Fort Collins. On Sunday, over approximately 25 miles cyclists will enjoy views of the Bellevue Valley, a loop popular with local cyclists.


The $100 per person rate includes van support, one breakfast, one Colorado gourmet dinner, snacks, a brewery tour and tasting and a custom-designed commemorative cycling jersey. Road and hybrid bike rentals are available at a local bike shop at $40 for the first day and $15 for an additional day. Add $100 for double occupancy overnight lodging. Please see:


“I’m excited about the birthday party! It should be a great event with loyal past trip alumni from all over and local folks who may have ridden with us or simply seen us evolve and grow through the years,” said Maria Elena Price, co-owner and manager.


The fun will continue in June 2012 when the company rolls out a 40th Anniversary Bike Across Italy - Pisa to Venice tour with four members of the Price family: Rick and Paola Malpezzi Price and daughters Maria Elena and Monica Price who in 2008 assumed ownership and management of ExperiencePlus! Bicycle Tours from their parents. See:


About ExperiencePlus! Bicycle Tours

No North American company has been running European cycling tours longer than ExperiencePlus! Bicycle Tours ( - (800) 685-4565 or (970) 484-8489). Launched in Italy in 1972 the Colorado-based company now offers global cycling tours immersed in local character to 20 countries on five continents. Throughout the years as the business and industry have evolved, ExperiencePlus!’ roots as a family business have remained strong. Authentic, experienced, self-paced and engaging were the ethos of parents Rick and Paola Malpezzi Price which have now been passed down to their daughters and current directors Monica Price and Maria Elena Price.


Standing behind their beliefs, ExperiencePlus! is the only adventure cycling company that issues a 10-point Customer’s Bill of Rights outlining what clients can and should expect while pedaling on a company tour. Their cultural cycling programs engage tour leaders who are expert cyclists and trained cultural interpreters, guiding guests on innovative routes and immersing them in off-the-beaten-path experiences. Tours in 2011 go to ArgentinaAustraliaAustriaCanadaChileCosta Rica[Back to Press Releases Main]