ISRAEL LAUNCHES ONLINE VIDEO COMPETITION

PRESS RELEASE

ISRAEL MINISTRY OF TOURISM LAUNCHES 
EASTER HOLIDAY ONLINE VIDEO COMPETITION 

The Church of the Holy Sepulchre in Jerusalem.

New York - March 5, 2012: The Israel Ministry of Tourism has launched a new online video competition (through March 18) offering travelers a chance to win a week-long trip for two to spend Easter in the Holy Land. 

To enter, travelers must submit a one-minute video clip detailing why they want to spend Easter in Israel, and ending with the phrase, "And that's why spending Easter in the Holy Land is so special."

The winner of the competition will experience the special holiday events taking place during Easter, including the Palm Sunday Procession in Jerusalem from the Mount of Olives to the Old City; Holy Thursday and the Washing of the Feet Ceremony; the Good Friday processions along the Via Dolorosa; the Ceremony of the Holy Light in the Church of the Holy Sepulchre; and processions in Emmaus on Easter Sunday and Easter Monday.

"We are excited about the launch of this special Easter holiday competition," said Haim Gutin, Israel Commissioner for Tourism, North and South America, "which will increase awareness for travel to the Holy Land and generate unique video content from travelers from around the world."

The entrant whose clip gains the most views by March 18, 2012 will win a one-week tour for two of Christian holy sites in the Holy Land as guests of the Israel Ministry of Tourism.

For more information, visit www.youtube.com/user/HolyLandPilgrimage. For more information on travel to Israel, visit www.goisrael.com.