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PORTLAND, Oregon (October 4, 2007) —  Traveling the back roads of Oregon’s Willamette Valley wine region is easier with the latest touring guide produced by the Willamette Valley Wineries Association. Comprised of 167 member wineries and tasting rooms, the WVWA strives to promote Oregon’s largest wine producing regions located within driving distance of downtown Portland and spanning the valley south to Eugene. The new 2008 Guide to Willamette Valley Wineries is free of charge and is available at visitor associations, hotels and travel centers throughout Oregon, or by ordering online at

The guide contains a map and listings for wineries and tasting rooms located throughout the Willamette Valley with the seven American Viticulture Areas (AVAs) highlighted in different colors. The oldest AVA is the Willamette Valley made up of 5,372 square miles and designated an AVA in 1983. The other AVAs, sub AVAs of the Willamette Valley, have been added more recently. They include Chehalem Mountains, Dundee Hills, Eola-Amity Hills, McMinnville, Ribbon Ridge and Yamhill-Carlton District. The guide also features dining, lodging and attractions in the Willamette Valley to round out a wine touring holiday.
“Every year our guide expands as new wineries and tasting rooms open in the Willamette Valley,” said Sue Horstmann, Executive Director of the Willamette Valley Wineries Association. “The national popularity of wine touring together with the increase in demand for Pinot Noir has brought favorable attention to Oregon and to the Willamette Valley. We are thrilled that the Willamette Valley was recently named a finalist for the Wine Enthusiast’s Star award for the top wine region in the world.”
Celebrating 25 years of wine tasting
Winter wine tasting season in Oregon’s Willamette Valley kicks off with the 25th annual Wine Country Thanksgiving from November 23-25, 2007 from 11 a.m. to 5 p.m. each day. This annual holiday weekend brings families together to explore the pastoral beauty of the Willamette Valley and taste a wide range of Oregon wine -- from the highly acclaimed Pinot Noir to other varietals such as Pinot Gris, Pinot Blanc, Chardonnay, Riesling, Sauvignon Blanc and Syrah.  Many small, family-owned wineries only open to the public during Thanksgiving and Memorial Day weekends allowing for opportunities to meet the winemaker and sample new releases. Each winery organizes their own events ranging from artisan food tastes of local cheeses and hand-dipped truffles to art displays and live music. For a complete listing of wineries open during Thanksgiving weekend, along with details about special events and individual tasting fees, visit to request a touring map and guide.

Oregon Bounty Promotion Celebrates Willamette Valley Wineries

Many of the region's wineries are also part of Oregon Bounty, a two-month promotion produced by Travel Oregon (the Oregon Tourism Commission). During October and November, Oregon Bounty highlights the state's wineries, restaurants, breweries, inns and hotels, and culinary destinations. To learn more about special events and lodging packages available in the Willamette Valley, visit

About Willamette Valley Wineries Association
The WVWA is a non-profit industry association dedicated to achieving recognition for the Willamette Valley as a premier Pinot Noir producing region. Currently, the WVWA has 167 members representing wineries and tasting rooms throughout the Willamette Valley region – from Portland to Eugene. Memorial Weekend in Wine Country (May 24-26, 2008) and Wine Country Thanksgiving (November 23-25, 2007) are the two oldest wine touring events in Oregon. The WVWA is led by Executive Director Sue Horstmann and a Board of Directors including David Adelsheim, Adelsheim Vineyard; Josh Bergstrom, Bergstrom Winery; Harry Peterson-Nedry, Chehalem; Pat Dudley, Bethel Heights; Annie Shull, Raptor Ridge and Steve Vuylsteke. For more information or to request a wine touring map, please visit or call 503-646-2985.

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